On page SEO vs Off page SEO- What’s the basic difference?
What is SEO ?
Search engine optimization is the process of improving the visibility of a website on web search engine result pages (SERPs) organically or unpaid. It is often referred to as “natural”, “organic”, or “unpaid” results. the number of visits for a website totally depends upon the rank of a website in the SERP, where exactly the website is positioned in SERP.
Strategies for SEO?
Basically, in search engine optimization, the strategy can be divided into two categories On page and Off page.
In order to rank well in SERP and to get organic traffic from search engines, it is very important to understand the relevance of these two processes.
On Page Search Engine Optimization
On page SEO (sometimes called On-site SEO) is the act of optimizing different components of your website that affect your search engine rankings in SERP
The On page optimization includes ensuring whether a particular webpage is organized in a manner so that it gets found by the search engines for given relevant keywords and key phrases.
Some basic factors include a successful on page optimization:
For an effective On page SEO, the title tag of a website should have targeted keywords in it.
Meta tags are snippets of text that describe a page’s content. the meta tags don’t appear on the page itself, but only in the page’s code. Every page in a website should include meta tags like meta title, meta keyword, meta description with targeted keywords.
Heading Tags (H1)
In HTML, there are different heading tags being used The H1 is the largest and H6 is the smallest.
In website there should be a heading tag present on every page. It is beneficial to use the targeted keyword within a heading tag.
Alt Text For Images
Most of the website has content with a combination of text and images, and the search engine crawlers do not understand or recognize images until or unless it has an ALT tag in it. It is suggested to use an alt tag with targeted keyword and it will let the crawler to know about the image.
Now the page content is the most valuable measure in on page SEO. The content of a website needs to be useful for the users or in other sense it should contain all necessary information for which users are looking for. Google uses various methods to rate the content of a website.
Now let’s discuss about off page SEO
So what exactly the Off-page SEO means?
Off page SEO refers to the “authority “ of your domain through the act of getting links from other websites. It can be defined as what others websites say about your website, its all about the reputation of your website among the other competitors. It helps in improving page rank of any website in search engine results which is a website ranking metric of google.
Here are some of the factors includes under off page SEO
Backlinks are the most important off page SEO factors which leads to the great impact on website ranking in search results. Search engines focus more on the quality of your content and the level of engagement on the site to rank in search engine result. Backlinks from trusted sites are to search engines a kind of endorsement for your content.
Social interaction or social engagement is also an important metric for page ranking or off page optimization. Use of social icons on a website helps your audience to follow and engage with you all the time.
Another most famous and efficient way in off page optimization is guest blogging, it is the best practice to acquire quality backlink for a website. There are multiple platforms are available where you can simply log in and start posting your content your website reference.
Organic traffic plays a major role in business growth, is because the majority of your target audience uses a search engine to find you. Implementing both on-page and off-page SEO will help you to get found by more potential customers. For a long-term and successful search engine optimization strategy, you need to work on your site structure as well as on building your online reputation by getting backlinks and creating the community around your content and Stalwartsoft helping businesses to rank top in search engine results. If you are looking for SEO services to promote your business you can reach us.